![]() ![]() ![]() ![]() But Spears and Hilton, the bogeywomen of the McCain ad, embodied the ways that likability can curdle. Why, exactly? Celebrities are celebrities, theoretically, because people like them. McCain’s ad suggested there was something unseemly in all this human spectacle. And he’d recently toured Europe to great applause. had rounded up half of Hollywood to sing along to an Obama speech for a music video called “Yes We Can.” Oprah had given him her first political endorsement ever. Market-Speak Is the Love Language on Succession Megan Garberīy that point Obama did indeed seem closer to the celebrity class, and more comfortably of celebrity status, than most previous presidential candidates.
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